NFT collectibles that represent membership in a digital community are typically limited in quantity available and offer benefits to holders like exclusive content, behind the scenes videos, early access to new assets, airdrops, or access to digital and in person events. Most of these projects have active online communities where members may interact with one another and share their interest in the project. Because of the initial investment of a purchase to join the community, they often tend to be supportive, creative, and less toxic than other internet platforms that are freely accessible. Intentional digital communities that actively engage their NFT holders with content or airdrops may even increase the value of those NFTs on the secondary market over time.
Some digital communities use NFT collectible avatars as profile pictures online in various social platforms. This is a lot like wearing your favorite team’s jersey to a bar. It leads to opportunities to connect and establish camaraderie with others who share similar passions.