Just like consumer goods, every purchaser has their own motivations for making a purchase of an asset - digital or not. An NFT of digital artwork can hold value for the consumer solely based on their subjective appreciation of the artwork. It is important to understand that NFTs enable content creators to own their work. When creators sell their content as NFTs, funds go directly to them. If the new owner then sells the NFT, the original creator can even automatically receive royalties from that sale from the contract that governs the NFT.
Often, the reasons for buying an NFT include its current or potential utility. A few examples of the utility of NFTs include gamin, domains, physical items, or fractional ownership of an asset. NFTs can provide records of ownership for in-game items or characters or even real estate in a digital environment. Specific to the music industry, NFTs can represent fractional ownership of a song catalog, royalty stream, or create utility by representing a VIP experience that can be redeemed by the NFT holder.